Saturday, January 8, 2011

Google Adsense and Adwords killing the newspaper?


As I was surfing on the internet, I found this article on google news page about how Google Adsense and Google Adwords crushed the newspaper revenues and "utility". In a matter of fact, Google Adsense combined to Adwords has taken most of the advertisement money newspaper would generate. It is at the same time good for newspaper's companies since it is a fair market because newspapers are moving into the internet more and more since the last years and they are making plenty more money from Google ad programs.

A possible issue to come in the future would be that Adwords could eventually crush Tv advertising and it has been proven to be already happening since sales are in decline as many companies are changing their budget to develop their ad programs heavily on the internet then on the television.

It would mean that Google Adsense and Google Adwords would control the whole advertisement "universe", but would it also mean that there would be no more ads on tv? Hopefully, but for me it is not a big deal since I don't even watch television.

What are your thoughts on that?

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